Academic Unit Presenting the Program | Marketing | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Program Director | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Program Type | Associate Degree Program | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Level of Degree Earned | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Degree Earned | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Education Type | Tam zamanlı | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Registration Acceptance Conditions | Those who have successfully completed their secondary education are eligible. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Recognition of Prior Learning | The process of recognition of prior education by Turkish higher education institutions is still in its incipient stage. Likewise, the recognition of prior education has neither been started nor implemented by all departments at Namik Kemal University. However, a proficiency exam is held at the beginning of each academic year regarding the compulsory Foreign Language Course which is to be offered in the curriculum of all departments. The students who have embarked on a self-learning period or acquired necessary skills in the course are eligible to enter this exam. Those who have successfully passed the exam are eligible not to take the course. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Degree Requirements and Rules | The students studying in this undergraduate program are required to have a Cumulative Grade Points Average (Cum.GPA) of not less than 2.00/4.00 and have completed all the courses with at least a letter grade of DD/S in the program in order to graduate. The minimum number of ECTS credits required for graduation is 120. It is also mandatory for the students to complete their compulsory internship in a specified duration and quality. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Program Profile | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Occupational Profiles of Graduates | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Access To Upper Degree | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Exams, Assessment and Grading | Students will take a minimum of one midterm examination. In addition to midterms, they will be assigned projects and homeworks whose deadlines will be specified at the beginning of the semester. At the end of each semester, the students are required to take a final examination. The course content, the requirements (midterm, project, assignment and final examination) and their contribution to the final grade is specified on the website. Student regulations and the final examination dates are determined by the university and final examinations take place as announced. The students are graded according to their midterm, project, assignment and final examination results. The regulations can be found on http://oidb.nku.edu.tr/yonetmenlik/2011eos.pdf. Final and retake grades are submitted to the Student Affairs along with the evaluation criteria. The grades are announced on the student information system.
Grades
Students are required to retake the courses from which they received DD, FD or FF during the first oncoming semester in which these courses are offered. Successful Students Students who complete their associate or undergraduate degree with a grade point average of 3.00 – 3.49 graduate as honor students; 3.50 and above as high honor students. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Graduation Requirements | The students earn their academic degree on condition of successfully completing the required courses and compulsory internship education as contained in the Department curriculum. Following the registration at the University, the students embark on their first year of study. However, the students may also volunteer to enrol in a one-year Foreign Language Preparatory Course preceding their first year of study at the Department. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Teaching Methods | Teaching methods are determined so as to improve skills, such as teaching-learning strategies, self-discipline, life-long learning, observation, sharing knowledge, presentation, critical thinking, teamwork, effective use of informatics. Moreover, the choice of teaching methods pays heed to supporting students with different skills. The teaching methods used in the program are listed below*:
*One or more of the listed methods can be used depending on the specificity of the course. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Program Outcomes1-To be able to think analytical and to be able to use technology, especially modern methods of management and technology2-Working with interdisciplinary teams and in the discipline teams 3-To be able to understand legal, social and moral responsibilities in business life and to be able to perceive of social transformation 4-To have quality awareness,to do quality work and make a conclusion 5-To have communication skills which are used for self-expression and in representing instituations 6-To be able to apply,and describe market segmentation, target marketing and positioning, planning, organization, execution, coordination and control functions 7-To be able to apply at least one of marketing knowledge and skills in marketing, production, finance, human resources, accounting 8-Understanding ,explaining and using the basic concepts of marketing 9-To be able to understand about strategic, tactical and operational dimensions of marketing program 10-To be able to understand local, national, international and global dimensions of marketing program 11-To establish an understanding of market and marketing environment, organizational-level analysis and design 12-Being open to change and innovation and entrepreneurial behavior to gain lifelong learning | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Curriculum
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Matrix of Course - Program Outcomes |